About Us
Meet Our Team
Margarita
Annie
Andrea
Juan Felipe
Karla
Karla manages projects from strategy to execution, keeping timelines, deliverables, and performance on track.
Oscar
Oscar supports clients by analyzing data and identifying key insights to improve business performance and decision-making.
Pamela
Emely
Earl
Earl supports Marketing Boss operations, including client services, podcast production, GoHighLevel, social media, and administrative tasks.
Nicole
Nicole leads and guides social content strategy, helping client teams drive visibility and audience growth.
Val
Mery
Arnice
Arnice is a mindset coach specializing in neuroencoding and high performance, helping sales teams strengthen focus, build resilience, and confidently reach their full potential.
K’Lee
K’Lee is a mindset coach specializing in sales and marketing, helping sales teams overcome limiting beliefs, strengthen client connections, and confidently convert more leads into signed cases.
WHAT WE BELIEVE
You deserve to feel confident and empowered about your marketing, and that’s why we have engineered a business to make that possible for you.
At Marketing Boss, we focus on helping law firms like yours simplify, systemize, and scale their marketing efforts. We understand that your services are exceptional, but if your message isn’t reaching the right people through the best marketing channels, it’s hard to monetize it in the way you need to scale. That’s where I come in.
With a foundation built on data-driven strategy, purpose, and genuine connection, we have worked with hundreds of entrepreneurs and law firms to create marketing systems that attract better clients, increase sales, and generate more revenue from their marketing efforts. Our approach blends strategy and heart, combining data-driven insights with empathy to help you build a brand and create marketing experiences that connect authentically with your audience and help you grow.
Our Founder
As the founder of Marketing Boss, I want you to know that I’ve built is grounded in life experiences that have shaped me and made it impossible to resist sharing the fruits of what I’ve learned with business owners. I have seen and felt too much to look away and not take action. Too often, I see entrepreneurs bleed money on wasted efforts that cost them profitability and, sometimes, their dreams. As a childhood domestic violence survivor from San Fernando, California, I learned empathy and how to tune into emotions as a survival skill. I also learned to respect and honor hard work because I know firsthand what it feels like to build a future on it. I put in the work to overcome my circumstances and transform my life, and I was featured in the LA Times in a front-page article titled “Portrait of Strength in the Face of Adversity” after receiving a “Beating the Odds” scholarship as a teen from the Children’s Defense Fund. My grit opened doors for me, and I’ve carried that sense of gratitude and responsibility into my work, helping others tap into opportunities and achieve their goals with a full understanding of the price.
Early Career
Before Marketing Boss, I was also an Emma L. Bowen Foundation scholar, enrolled at the University of California at Berkeley, double-majoring in History and Rhetoric while interning at KNBC in Burbank, California. Those early experiences taught me how to balance creativity with strategy, a skill I carried into my work in the film industry alongside Christy Haubegger, founder of Latina Magazine, on the movie Spanglish. It was on that set that I discovered the magic of marrying the creative process with marketing data and insights – a discovery that continues to guide my work today.
This passion for data and strategy led me to the prestigious Emerging Leaders Program at The Nielsen Company, where I specialized in big data and transitioned into software and data sales. After training TV sales executives to use data to drive results, I took on a sales role at Telemundo Atlanta, where I connected with local businesses, mostly attorneys, and was inspired to launch my own bilingual, full-service advertising agency. Over the years, I realized that the traditional agency business model was fundamentally incompatible with my desire to remain fully tactic-agnostic and data-driven in my recommendations to clients. This realization led me to launch Marketing Boss, where I could focus on creating customized, unbiased strategies that truly serve my clients’ unique needs.
Let’s Grow Your Firm Together
My heart’s purpose is to see law firm owners rest in their success, free from the overwhelm of marketing. There’s nothing more fulfilling to me than empowering law firm owners and their teams to grow with confidence and ease. I have had the honor of serving top law firms all over the country through my Marketing Boss CMO program and my ConnectConvert law firm sales program.
I believe it’s absolutely possible to create a predictable flow of leads and cases by leveraging data and strategic sales systems to guide the way. When I’m not bossing up law firm campaigns, you’ll find me speaking on stages, hosting The Care Sandwich podcast, writing content, creating social media posts with my five boys, mentoring others, and championing the idea that marketing doesn’t have to be overwhelming – it just needs to be intentional.
Margarita’s Background
- 25+ years of marketing experience across corporate, agency, and consulting sectors
- Founder of Marketing Boss, a full-service agency specializing in law firm growth and lead generation
- Speaker and trainer at national conferences, summits, and legal marketing events, including ClioCon and WILBYBETTY Women In Leadership conference
- Consulted and coached hundreds of entrepreneurs and law firms across the U.S. and Latin America
- Expert in: digital strategy, marketing automation, video campaigns, and brand positioning for professional services
- Featured in multiple marketing podcasts, panels, and educational summits, sharing frameworks on law firm sales, lead conversion, and automation
- Author of Connect Convert: a comprehensive guide to retainer marketing and sales strategies designed specifically for law firms to build authentic connections and drive sustainable growth