Table of Contents
Table of Contents
Show your future customers that you are the read deal
Video testimonials are a powerful way to show your potential customers that you’re the real deal. They can help you build trust and convert more leads into paying customers. In this blog, we will give you tips to get more video testimonials for your business. We’ll cover everything from finding people to interview to editing the footage into a persuasive testimonial. So whether you’re just starting out or you’ve been using video testimonials for a while and want to improve your results, read on!
Know when to ask for a video testimonial
If you have a positive interaction and your customer says thank you, it’s a good time to ask for a video testimonial. You can say something like, “Thank you for your purchase. Can I ask, is there anything about the product or our service that you’re especially happy with? We’d love to put together a short video testimonial from you.” Prospects are more likely to give you a positive testimonial if they’ve just had a good experience with your company. Asking immediately after an interaction also makes it easy for them to remember what they liked and why. Plus, they are more likely to be in the mood to tell you about it on camera.
Make it easy for customers to say yes
When asking for a video testimonial, make sure it’s as easy as possible for the customer to say yes. This means making the process quick and simple. You can use platforms like Bonjoro to send your customers video requests for a video review and have them reply back with a video testimonial when they are ready. You can also use zoom and the platform’s native recording feature if you are on a call with a happy customer and you are inspired to ask for and collect a video testimonial.
Set goals and create a plan to achieve your goals
If you create business processes that make it easy to ask for reviews and collect them, you can set some quantifiable goals to keep track of how well the process works and make adjustments and improvements as needed. For instance, you may want to establish KPIs like this:
- Request 10 video testimonials a month
- Get 5 video testimonials edited and distributed
- Shorten the sales cycle by 1+ days by using relevant video reviews in sales presentations
- Increase leads online by 5% by integrating video testimonials in marketing materials
If you’re not sure where to start or you want to improve your current video testimonial collection process, these tips will help. By following the steps in this guide, you’ll be on your way to getting more great video testimonials for your business! You can also download a free worksheet that you can use to plan what kind of questions you want to be answered in each customer’s testimony and more. As always, you can also contact us for a FREE consultation with an expert who will give you tips specific to your business.
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Written By Margarita Eberline
At Marketing Boss, I help law firms like yours simplify, systemize, and scale their marketing efforts. Early in my career, I took on a sales role at Telemundo Atlanta, where I connected with local attorneys and was inspired to launch my own full-service advertising agency. Over the years, I realized that the traditional agency business model was fundamentally incompatible with my desire to remain fully tactic-agnostic and data-driven in my recommendations to clients. This led me to launch Marketing Boss, where I could focus on creating unbiased strategies that serve my clients’ needs.
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